Picture Perfect

Janice and Leonard thought selling their home in a lovely country community would be easy. The house is newer construction, and has great amenities including a whirlpool tub, a vaulted great room, mudroom, fenced-in yard, and big above ground pool. It has the classic 3-bedroom, 2 1/2-bathroom set-up; it is the perfect family home. This is why the couple grew worried as their home sat on the market (with another Realtor they chose based on their advertising) month after month, even after lowering the asking price. After 6 months of inactivity, Janice and Leonard reached out to me. They remembered my energy level from when I was the listing agent for the builder that built their home in 2003.

The first thing I noticed about the listing was the poor photographs taken of the home. There wasn’t nearly enough interior shots. In addition, the home wasn’t staged. Staging a home is vital because it makes the home visually appealing. The keys to staging a home are de-cluttering, positioning furniture and decor, and updating or neutralizing color and lighting.

pond view old living room  before

pond view living room   after

pond view old living room 2 before

pond view living room 2 after

For Janice and Leonard’s home, this included paring down all of the rooms. In the family room, we removed the extra chair, rearranged the end table, decluttered the tables and mantle, added new throw pillows, and opened the curtains to let in natural light and show off the sliding glass doors. Doesn’t it look so much more inviting?

pond view old kitchen 2 before

pond view kitchen afterpond view old kitchen before

pond view dining room after

In the kitchen and dining room, we cleared off the counters, decluttered, and got new window treatments. The most extensive (but still easy and budget-friendly) change we made was updating the stick-on tile kitchen floor to a new laminate that blended well with the counter tops and hardwood floors in the rest of the home. I also made sure to get additional angles and more pictures of this important living space.

pond view old bedroom before

pond view bedroom after

In the master bedroom, we spruced it up with new, neutral bedding, linens, and curtains. I also got a much better angle of the bedroom when taking the new photographs.

pond view old bathroom before

pond view bathroom vanities after

pond view bathroom after

pond view bathroom tub after

We also made sure to highlight the luxury bathroom. The original photos of the bathroom didn’t even include the whirlpool tub! Some new towels and master bath ensemble made all the difference in showing off the space.

Just look at the difference! These small but effective changes allowed buyers to get a much better feel for the home.

It was then my job to re-photograph the home to show off its best attributes! I use a professional Canon camera with a speed light flash (which ensures accurate color and correct lighting – you can really see the difference in the before and after photos) and simple photo-editing tools, making sure to get plenty of different shots and angles. This can make a huge difference to buyers when they shop online; there are so many choices out there and your home has to stand out! I also wrote a new property description that connects with buyers while highlighting the home’s features.

When we all agreed the house was ready for showtime, we put the home back on the market. After just 3 weeks, it was sold at 98% of its new asking price (which was slightly increased from the previous Realtor’s list price).

When we decided to put our house up for sale, we went with a realtor whose advertising caught our attention. We had our house up for sale 6 months with this realtor. Our home didn’t sell and we were getting very discouraged. Finally we decided to call Michele. She came in and right away mentioned some things we could do to accentuate our home and make it more marketable. She worked with us until we all thought the house was ready to be put back up on the market. With a little effort on our part and some small changes suggested by Michele, our property was once again up for sale. Michele took many beautiful photos of our home and along with a wonderful description, our listing was enhanced. This time, our home only took 3 weeks to find a great buyer! Michele’s talents at getting a home to looks its best, along with her positive, enthusiastic personality, made for quick sale and some extremely happy clients! – Janice and Leonard W.

pond view sold

It’s amazing how just a few aesthetic changes and thoughtful photography can impact the salability of a home. It’s all in the details!

Your friend,

Michele

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